Brand Narrative Strategist · Attention Keeper
Great products don’t sell themselves. Great stories do.
I’m Charles Sabatier, a speak-to-your-market and sales leader who’s spent a career turning complex products into narratives that buyers believe in. Now I help companies do the same. Someone has to own the story every day.
Consulting
I partner with founders and growing businesses to sharpen how they position, pitch, sell, and retain customers. Four ways we can work together:
01Social Media
Build an intense presence that works as hard as you do on X, Reddit, Instagram, Youtube, Facebook, TikTok: scream your story, be everywhere important, content creation strategy, and deep dives into important social media channels that turn attention into retention.
02Brand & Positioning Strategy
Define what you stand for, who it’s for, and why it matters: a positioning foundation your whole go-to-market can build on and retain customers.
03Sales Narrative & Pitch
Turn your value proposition into a story that lands: pitch decks, call scripts, and messaging your team can actually use in the room and outside of it.
04Go-to-Market Advisory
Practical guidance across the revenue engine: matching your message to your market, sharpening your sales process, and building the connective tissue between marketing and sales.
Let’s build your story.
Whether it’s living online for you, a positioning overhaul, or a pitch that needs teeth, reach out.
Experience
A career built inside high-growth teams across Digital Assets, SaaS, Fintech, and Higher Education Tech.
Digital Assets Chatlogix Interfolio Inside Higher Ed Ring.io LendPro
Charles is the founder of Charles Sabatier Consulting, a brand narrative and social media practice built on a simple belief: great products don’t sell themselves, great stories do. Just logging into social media isn’t helpful; you need to curate a network that creates valuable information to act on. Since July 2020, he has been a full-time independent trader in 24/7 markets. He invested years diving deeply into social media and learned that simply sharing information people are hungry for can grow any account into a thought leader and cement its reputation by having consistently strong content. He did this by being present on X (Twitter), YouTube, Reddit, Telegram, Discord, Instagram, Facebook, and TikTok, and by listening to many podcasts.
Previously, Charles spent seven years in B2B SaaS revenue roles across FinTech, EdTech, and sales technology, including Inside Higher Ed, Ring.io, LendPro, and Interfolio (which realized a $110 million exit), where he grew adoption to 240 academic departments across 70 universities in 19 months. He has also founded two businesses of his own. Charles grew up in Wellesley, MA and has traveled to 26 countries. He received a B.S. in Business Administration with a concentration in Marketing from the University of Richmond.
Charles J. Sabatier III 